Description
By (author) Arnold Rebecca
Short /annotation
30-Second Fashion offers a crash course on how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion. Most people have a vague idea of what’s in, and what’s out, but less familiar is the way fashion world works as a global business: a multi-billion-pound industry, employing over 27 million people.
The 50 key modes, garments, and designers, each explained in half a minute!
Even if you’re not a regular follower of Suzy Bubble, Le Happy, or The Sartorialist, you probably have some feeling for fashion. Most people have a vague idea of what’s in, what’s out, and what they might consider putting on their own backs. Less familiar to most, however, is the way fashion works as a global business –a multi-billion-pound industry, employing over 27 million people –just who decides what’s cutting edge and what’s long past its sell-by date. 30-Second Fashion offers an engrossing crash course to how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way.
Biographical note
Editor Rebecca Arnold is a Lecturer in the History of Dress and Textiles at The Courtauld Institute of Art. Before joining The Courtauld, she was a Lecturer at the Royal College of Art and a Visiting Fellow at the Victoria & Albert Museum. In 2006 she was the first Guest Professor at the Centre for Fashion Studies at Stockholm University.
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The latest title in our internationally bestselling series presents fashion’s most important features and concepts in a mere 30 seconds, 300 words, and one image
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The 50 most important aspects explained clearly and concisely, to make you an instant front-row expert
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The quickest way to find your way around the fast-paced world of fashion.






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