Description

By (author) Galasso, Alberto

Short /annotation:
Drawing on economics, management, and innovation literatures, this book explores how new technologies can be managed and created.

:

Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. The Management of Innovation examines how firms can leverage and create technology capital.

Over the past two decades, economists and management scholars have developed several new insights into how large companies and startups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings.

The analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. The Management of Innovation provides MBA students and practitioners with tools and insights to innovate successfully.

Table of contents:
Preface
Introduction
Part I: Technology Management
1. Intellectual Property
2. Patent Your Idea
3. Patent Analytics
4. Patent Litigation and Licensing
Part II: Technology Creation
5. Inducement Prizes and Open Innovation Strategies
6. Innovation Incentives
7. Innovation Ecosystems
8. Health, Safety, and Innovation
Concluding Remarks
Appendix: An Example of Patent Landscape Analysis

Biographical note:
Alberto Galasso is a professor of strategic management at the Rotman School of Management of the University of Toronto.

Endorsement:
“The Management of Innovation is a significant contribution to the field of technology strategy, offering a lucid and insightful exploration that is beneficial for students, academics, and practitioners. Alberto Galasso effectively bridges the gap between complex research and practical application, particularly in his treatment of patent analytics, the influence of product liability on innovation, and the strategic considerations in innovation contests. This work stands out as a foundational resource for those seeking to understand the multifaceted nature of managing technological innovation.”

Endorsement:
“This important book on the management of innovation is an indispensable handbook for practitioners, a comprehensive research reference for scholars, and an ideal textbook for undergraduate and masters-level courses in innovation. Galasso is masterful at translating key insights from the academic literature into practical strategies for bringing an innovation to market. In this gem, he demystifies the patent application process while unveiling a wealth of strategic data and fascinating analytics. The Management of Innovation offers a novel perspective on the profound impact that product safety and liability risk can have on an innovation’s success.”